Subscriptions and renewals
Keep the people you already have before chasing new ones.
Marketing and development consultant for museums and performing arts
Subscriptions flat? Members not becoming donors? In most arts organizations the problem isn't effort. It's that marketing and development run on separate plans. I help museums and performing arts groups run them as one system.
Why me
I've done this work from inside the building. At Texas Ballet Theater I led marketing and communications and rebuilt subscription renewal. At the Bowers Museum I held external affairs, with marketing and fundraising together.
What I work on
Audience to member to donor
One pipeline, one CRM, a few numbers that matter.
The ask rhythm
Tickets, membership, major gifts and campaigns on one calendar.
Board reporting
A packet that shows the truth, not activity metrics.
If you sell subscriptions, start with this board subscription renewal report template.
Who it's for
Mid-size museums, performing arts groups and cultural nonprofits with enough history to have habits. It's not for a team that wants someone to "just run the ads."
Case studies
- Texas Ballet Theater: rebuilding the subscription renewal
- Bowers Museum: marketing and fundraising under one roof
See the full nonprofit marketing and fundraising consulting page.
Need a senior marketing leader without a full-time hire? See fractional and interim CMO.
Book 20 free minutes. I'll tell you where your renewals and donors are leaking and what I'd change. No pitch. Based in Fort Worth, working nationwide.