Calendar
A content calendar that does not feed a pipeline.
Nonprofit marketing and fundraising consulting
Marketing and fundraising systems for nonprofits that need revenue, not more activity. Most institutions I meet are not short on effort. They are short on a system that connects what they say, who they ask, how the pipeline moves, and what the board is shown. That is the work.
Based in Keller / Fort Worth, Texas. Virtual nationwide. In person in DFW by arrangement.
The usual pattern.
Case
A case for support nobody on the team can use in a real conversation.
Ask
An ask rhythm that depends on whoever is brave that week.
Board
A board packet that hides the truth in activity metrics.
Four parts of the system.
Message
What you say when a donor, subscriber, or board member actually asks “why you, why now.” We tighten the case until staff can speak it without a deck.
Pipeline
How names move — from audience to member to donor to someone who brings someone else. CRM hygiene, campaign architecture, and the few numbers that matter.
Ask
The rhythm of the ask across tickets, membership, major gifts, and campaigns. Not a once-a-year panic.
Board
What trustees see, how often, and in what language. Boards cannot be partners if the packet is a performance.
See sample board reports: a one-page board fundraising report and a subscription renewal report for the board.
Work from inside the building.
Texas Ballet Theater
Multi-year strategy that delivered 20%+ annual revenue growth and record attendance. Subscription renewal work that produced the lowest attrition in the organization’s history and a 56% revenue increase for the season. Campaigns that moved 103–107% single-day sales. Built the team and modernized analytics and CRM so the next season was not a guess.
The Bowers Museum
Marketing, fundraising, membership, communications, events. Average daily attendance up 40% in three months. 250% marketing ROI. Private funding (memberships and donations) up 50%. Sat with the President and the Board on growth and visibility, not just on the campaign of the week.
Eolas Solutions
One nonprofit engagement: awareness and donations up 35% in ten months. One mission-driven startup: systems that reached profitability in the first fiscal year.
Selected work
- Texas Ballet Theater: rebuilding the subscription renewal
- Bowers Museum: marketing and fundraising under one roof
Running a museum or performing arts group? See arts marketing and development consulting. In Fort Worth or DFW? See nonprofit consulting in Fort Worth. For EDs and CEOs: see confidential executive coaching.
How the work is shaped.
We begin with a 20-minute call. If there is a fit, the work usually takes one of three shapes.
Diagnostic
A bounded look at message, pipeline, ask, and board reporting, with written findings (typically two to three weeks).
90-day system
Install the cadence so the shop can run it.
Retained counsel
An ongoing operating partner to the ED and the marketing/development lead.
Fees follow the call. I do not sell a shopping-cart retainer to a board I have not spoken with.
Fit.
For
Mid-size nonprofits, performing arts, museums, mission-driven organizations with enough history to have habits — and something to lose.
Not for
A brand-new 501(c)(3) that needs its first staffer more than it needs a consultant; a shop that wants someone to “just run the ads”; a team looking for a vendor, not a point of view.
Need a senior marketing leader without a full-time hire? See fractional and interim CMO.
If the system is the problem, we should talk.
Book 20 free minutes. I'll tell you where your renewals and donors are leaking and what I'd change. No pitch.