Notes
Longer writing on the system, and on the person running it. Consulting and coaching stay in different rooms.
Renewal is its own campaign
How do you keep subscribers from leaving? Ask them to stay with the company before you ask them to judge next season. Most renewal campaigns do it the other way around.
Your donors aren't on your season calendar
When to ask arts patrons for a gift, and why your season calendar is the wrong clock.
Renew first, then ask: what to do with the subscriber who hasn't given yet
A subscriber who doesn't come back next season rarely becomes a donor. The renewal is the relationship.
What a board should ask before it approves the marketing budget
A marketing budget usually reaches the board as a list of things to buy. The right review asks what the money is supposed to move, and how anyone will know.
Audit the Path Before You Buy Awareness
Most cultural and nonprofit shops do not have an awareness problem. They have a path problem.