Texas Ballet Theater — Fort Worth
Director of Marketing & Communications
February 2022 – October 2025
Brand, earned revenue, subscriptions, audience, digital, PR. 20%+ annual revenue growth and record attendance. Lowest subscription attrition in organizational history and a 56% season revenue increase. Single-day campaigns at 103–107%. Team built. Analytics and CRM modernized. Worked with artistic leadership so the marketing did not fight the art.
The Bowers Museum — Santa Ana
Vice President of External Affairs
August 2015 – November 2016
Marketing, fundraising, membership, communications, events. Core member of the senior team reporting to the President and advising the Board. Average daily attendance +40% in three months. 250% marketing ROI. Private funding +50%.
Eolas Solutions — Orange County
Founder and acting CMO/COO
2017–2022
Interim growth seats for nonprofits and mission-driven organizations. Nonprofit acting CMO: awareness and donations +35% in ten months. Mission-driven startup, interim COO: scalable systems and profitability in the first fiscal year.
The kind of room I am hired into.
The ED who cannot tell the board the pipeline is a wish list. We put real numbers in the packet and a 90-day ask rhythm under them.
The CEO covering two jobs after a departure, making every decision late and alone. We install a weekly cadence and a written stop-doing list.
The cultural shop that grew audience and starved membership. We reconnect the campaign architecture so earned and contributed stop competing.
The leader in a messy transition — incoming, outgoing, or both — who needs a private place to think before the next public sentence.