A senior marketing leader, without the full-time hire
I work as a fractional or interim CMO for nonprofits and arts organizations. Most mid-size nonprofits and arts organizations can't carry a full-time CMO. They still need someone who owns the plan, runs the team and the agencies, and reports to the board in numbers the board cares about: renewals, attendance and donor revenue.
There are two ways I do that work.
Fractional CMO
Marketing measured on renewals and donor revenue.
For organizations with no senior marketing leader, or with a marketing manager who needs a leader above them.
What I own: the marketing strategy, the brand, audience and donor growth, oversight of your marketing team and agencies, and reporting to your ED and board.
What stays with you: the day-to-day execution, the gift asks themselves, and hiring and firing decisions.
At Texas Ballet Theater, we rebuilt the subscription renewal. Attrition dropped to the lowest in the company's history, and revenue for the 2025–26 season rose 56%.
At the Bowers Museum, average daily attendance rose 40% in three months, marketing returned 250% on spend, and private funding from memberships and donations rose 50%.
Interim CMO
Your marketing leader left. Your season didn't.
For organizations whose marketing leader has gone while the board, or a search firm, hires the replacement.
What I own: the marketing department and its results for a set term, and a working plan I hand to the person you hire.
What stays with you: the search itself.
This is a fixed-term interim role. I am not a candidate for the permanent position unless the board invites me in writing.
How it starts
It starts with a 20-minute call. You tell me where marketing stands. I tell you whether fractional or interim fits, or whether neither does. Hours, term and rates get set after that conversation, not before.
If you're weighing a fractional or interim CMO, book 20 free minutes. No pitch.